Monday, February 14, 2011

BHLDN. the dress.

It's the moment we've all been waiting for! Well, okay, it's the moment I've been waiting for. Today is the launch of BHLDN, a wedding site by Anthropologie. The goal of this bridal site?

"Our goal, and the reason we drape, fold bustle and stitch, is to start a conversation with our customer—to build a resource where she can come to find inspiration and to share with those closest to her, as well as our broader coterie." 

As I anticipated, for me the site is about half ridiculous nonsense and half gorgeous lovelies, just like Anthropologie. For bridestobe 
(read: every woman no matter marital status who loves looking a pretty things
this is a lovely addition to the bridal scene.